Generally, I dislike advertising, but if I must see it, I prefer something both unconventional and elegant.
These two ads separately caught my eye for aesthetics; together they present interesting contrast between bone-dry and light as water.
It is no surprise that Jil and Helmut are two of my favorite houses.

1 comment:

The Photodiarist said...

Funny thing is that Jil and Helmut had such similar design aesthetics. Even though both companies are sans their respective creators, it is interesting to see that at least on a commercial level, the aesthetics are similar enough to attract you to both of those ads.